Cityface Skincare

ROLE
Creative Director / Brand Designer

GOALS
Lead rebranding + brand voice; ideate + design engaging, informational, promotional, community-focused social media graphics; build online community

SKILLS
Creative direction, art direction, brand building graphic design, content creation, pop culture trend research, email marketing, copywriting, community engagement

Cityface is a Korean skincare start-up created for Gen-Z by Gen-Z and focuses on producing clean, vegan, and ethical products that protect your skin from the city’s harsh air pollutants. Cityface is more than just a skincare brand. As a female-, Asian-, and Gen-Z-founded company, we are dedicated to creating and sharing content that aligns with our brand values of mental health awareness, gender inclusivity, and AAPI awareness.

Brand Overview

Cityface sells three main products (toner pads, serum, and moisturizer), each named after a city (Seoul, New York, San Francisco). The 3 key components to a simple, yet effective, skincare routine for those who are busy in the city and want to protect their skin from the city’s harsh pollutants. $1 from the sale of each product goes to one of our partnering NGOs from the product’s respective city. The goal is to not only sell products, but show that we care about your skin and good causes.

Digital & Print Assets

Printed informational postcard and branded stickers included in every order

Branded retro-style stickers to embellish digital graphics

Web Banners

Social Media Graphics

Graphics for brand awareness, product information, and community engagement.

AAPI Awareness Campaigns

Social media posts in response to Anti-Asian hate crimes, promoting supporting Asian American-owned businesses along with resources on how to support the social justice movement. In honor of Women’s History Month, we created a post highlighting women-owned small businesses to support. It is part of our brand mission to make our values heard and carry out these campaigns to support them.

AAPI Gen-Z Creator Spotlight

As an Asian-founded company, we support the AAPI creator community by doing profile features. We choose Gen-Z Asian-American content creators who align with our values, meaning they are passionate about skincare and are using their platform to shine light on the AAPI community.